# "Your future, your decision": a 1968 Army OCS recruiting poster

A U.S. Army recruiting poster printed by the Government Printing Office in September 1968 shows a mud-streaked infantry leader, mouth open, kneeling in a field under the line "Army Officer Candidate School prepares you for leadership like no other school can," and closes "Your future, your decision...choose ARMY OCS."

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      Army Officer Candidate School prepares you for leadership like no other school can (US Army recruiting poster)

      "Your future, your decision": a 1968 Army OCS recruiting poster
      A September 1968 U.S. Army poster for Officer Candidate School: "prepares you for leadership like no other school can." Smithsonian NMAH.

## Techniques named on the archive record

Glittering generalities
      Date1968Made byUS Army (printed by the US Government Printing Office, September 1968)MediumPosterCountryUnited StatesRegimeJohnson AdministrationSourceIdentified Openly sourced: the speaker is who they say they areSourceSmithsonian National Museum of American History (via Wikimedia Commons) , retrieved October 2, 2026SourceUS federal work, public domain (Commons PD-USGov; GPO imprint) US Army / US Government Printing Office, September 1968; Smithsonian National Museum of American History, object nmah_1160436. Commons file page: File:US_Army_Officer_Candidate_School_recruiting_poster,_1968.jpg (author unknown).
      Object, image, and catalog record from the FRAME archive. Text on this page is CC BY 4.0. Image rights are as the archive records.

      Full record at propagandaarchive.org

  A U.S. Army recruiting poster printed by the Government Printing Office in September 1968 shows a mud-streaked infantry leader, mouth open, kneeling in a field under the line "Army Officer Candidate School prepares you for leadership like no other school can," and closes "Your future, your decision...choose ARMY OCS."

## What it prints

An infantry leader in helmet and fatigues, streaked with mud, kneels in a field with his mouth open and one arm thrown out, as if calling men forward. A rifle and soldiers lying prone are behind him. The headline sits above; the close sits at the foot with the printer's line.

Army Officer Candidate School prepares you for leadership like no other school can.

Your future, your decision...choose ARMY OCS

RPI 125 SEPTEMBER 1968; U.S. GOVERNMENT PRINTING OFFICE: 1968 O—313-393

Words on the poster, FRAME transcription. The last number group in the small imprint is FRAME's best reading. Full record at propagandaarchive.org.

## Who made it

The U.S. Army, printed by the Government Printing Office in September 1968. The Smithsonian National Museum of American History holds it as object nmah_1160436; the archive took the image from Wikimedia Commons, retrieved 2 October 2026. It is a federal work in the public domain. No NAID applies.

## How to read it

FRAME tags it glittering generalities. "Like no other school can" is a superlative nobody can measure. The text names no service obligation, no length of commitment, no specialty, and no place. The picture is a combat scene, which is honest about the job, though the words never mention combat.

The line at the bottom is the one to look at twice. "Your future, your decision" was printed in 1968, when the draft was in force. For a man already facing induction, applying to officer school was still a choice, and the word "decision" was true in that narrow sense. A free country's best recruiting argument is that service is chosen. The poster makes that argument in four words, in a year when the government was also compelling service. Both facts belong in the reading.

Recruiting in the same war ran on both sides of the Pacific. The National Archives' Vietnam poster series also holds South Vietnamese appeals for helicopter and jet pilots, in the same records as A Soldier in the War Against Poverty. The Defense Department's case to the public for the war itself is Why Vietnam?

## Sources

- FRAME object record, Army Officer Candidate School prepares you for leadership like no other school can (US Army recruiting poster), 1968. US Army; US Government Printing Office, September 1968. Smithsonian National Museum of American History, object nmah_1160436, via Wikimedia Commons, retrieved 2 October 2026. Rights as recorded: US federal work, public domain.

Canonical: https://americanpropaganda.org/collection/army-ocs-leadership-recruiting-poster-1968/