# How Can You Improve Your Chickens?, a Point Four farm poster in Arabic

An Arabic poultry-breeding poster distributed in Beirut, catalog date 27 January 1954, in the U.S. Information Agency series for the Middle East. Drawn birds and a farmer in overalls show that a good cock of a chosen breed improves local hens; the footer refers readers to the Ministry of Agriculture or the U.S. Point Four mission (NAID 6948765).

- Home
- Archive
- How Can You Improve Your Chickens?, a Point Four farm poster in Arabic

      How Can You Improve Your Chickens? (Arabic poster distributed in Beirut)

      How Can You Improve Your Chickens?, a Point Four farm poster in Arabic
      A 1954 Arabic poster for Beirut on breeding chickens, with a farmer in overalls and a footer naming the Ministry of Agriculture and the Point Four mission.

## Techniques named on the archive record

Plain folks
      DateJanuary 27, 1954Made byU.S. Information Agency (predecessor: State Department International Information and Educational Exchange Program), Propaganda Posters Distributed in Asia, Latin America and the Middle East seriesMediumPosterCountryUnited StatesRegimeEisenhower AdministrationNARANAID 6948765; Record Group 306SourceIdentified Openly sourced: the speaker is who they say they areSourceU.S. National Archives (NARA), RG 306, Propaganda Posters Distributed in Asia, Latin America and the Middle East , retrieved October 3, 2026SourcePublic domain (U.S. government work; NARA RG 306) U.S. Information Agency / Department of State, January 27, 1954. National Archives, Record Group 306 (NAID 6948765, 306-PPB-16).
      Object, image, and catalog record from the FRAME archive. Text on this page is CC BY 4.0. Image rights are as the archive records.

      Full record at propagandaarchive.org

  An Arabic poultry-breeding poster distributed in Beirut, catalog date 27 January 1954, in the U.S. Information Agency series for the Middle East. Drawn birds and a farmer in overalls show that a good cock of a chosen breed improves local hens; the footer refers readers to the Ministry of Agriculture or the U.S. Point Four mission (NAID 6948765).

## What the sheet teaches

A farm lesson in pictures: drawn hens, roosters, chicks and eggs sit between boxed lines of text. A man in overalls points to the rooster, and in a later panel he weighs two birds on a carrying pole. The lesson runs as a chain: two eggs and two chicks start out the same size, but the chick of the better breed grows into a bigger hen that lays more and bigger eggs.

كيف يمكنك تحسين دجاجك

ضع ديكًا جيدًا من نوع مختار مع الدّجاج البلدي للحصول على نتيجة أفضل

[...]

How can you improve your chickens

Put a good cock of a selected breed with the local hens to get a better result

[...]

For more information please contact the Ministry of Agriculture or the Mission of the United States of America for Operations (Point Four)

[emblem:] UNITED STATES OF AMERICA

Arabic transcription and English translation in the FRAME record. The archive labels the translation a machine translation by Claude, not verified by a fluent reader, and notes that the Arabic is in a stylised display typeface. Full record at propagandaarchive.org. NAID 6948765, local id 306-PPB-16.

## Who signs it

This sheet names its sponsor. The footer points readers to "the Ministry of Agriculture" and to the American mission it calls Point Four, and the emblem reads "United States of America" in English. FRAME accordingly classes the source as openly identified. The U.S. Information Agency is the maker of record, and the archive's purpose field is "Warn or inform." No artist or print run is listed. Which country's ministry is meant is left open, and this page leaves it open too.

## How to read it

FRAME's one technique tag is plain folks: an ordinary farmer and barnyard drawings present the advice as everyday practice. That is about as gentle as the label gets. The claim on the sheet is a farming claim a reader could test for himself, and the poster tells him where to ask for more.

It still belongs in a propaganda archive, for an honest reason. A foreign government put its emblem beside useful advice, so the advice and the goodwill arrive together. Openly signed help of this kind is the easiest form of state persuasion to defend: the reader knows who is speaking and can take the chickens without taking the politics. Compare the Jordan health poster Destroy the Insects That Carry Disease and the 1953 American wheat photo sheet. The U.S. Information Agency hub has the wider set.

## Sources

- FRAME object record, How Can You Improve Your Chickens? (Arabic poster distributed in Beirut), 27 January 1954. U.S. Information Agency (predecessor: State Department International Information and Educational Exchange Program), Propaganda Posters Distributed in Asia, Latin America and the Middle East series.

- U.S. National Archives and Records Administration, Record Group 306, NAID 6948765 (306-PPB-16), retrieved by the archive 3 October 2026. Rights as recorded: public domain (U.S. government work).

Canonical: https://americanpropaganda.org/collection/how-can-you-improve-your-chickens-arabic-beirut-1954/