# How Many More Must Die?, the New Mobilization poster for November 1969

A 1969 poster by the New Mobilization Committee to End the War in Vietnam announces the March Against Death in Washington, D.C., November 13-15, 1969, under the question "How many more must die?"

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      How many more must die? March Against Death: A Vietnam memorial

      How Many More Must Die?, the New Mobilization poster for November 1969
      The New Mobilization Committee's 1969 poster for the March Against Death in Washington, November 13-15. Library of Congress copy, no known restrictions.

## Techniques named on the archive record

Transfer
      Date1969Made byNew Mobilization Committee to End the War in Vietnam (Washington, D.C.)MediumPosterCountryUnited StatesRegimeNixon AdministrationSourceIdentified Openly sourced: the speaker is who they say they areSourceLibrary of Congress , retrieved October 2, 2026SourceU.S. publication without copyright notice; LoC: no known restrictions on publication Library of Congress Prints and Photographs Division Washington, D.C. 20540 USA http://hdl.loc.gov/loc.pnp/pp.print
      Object, image, and catalog record from the FRAME archive. Text on this page is CC BY 4.0. Image rights are as the archive records.

      Full record at propagandaarchive.org

  A 1969 poster by the New Mobilization Committee to End the War in Vietnam announces the March Against Death in Washington, D.C., November 13-15, 1969, under the question "How many more must die?"

## What the sheet prints

The image is a halftone of children's silhouettes on pavement, their shadows stretched long, printed on yellow. Under it sits the question and the event notice. The bottom of the sheet leaves a blank for local organizers to fill in.

HOW MANY MORE MUST DIE?

MARCH AGAINST DEATH--A VIETNAM MEMORIAL

Washington, D.C.

November 13-15, 1969

MASS MARCH AND RALLY -- SATURDAY, NOVEMBER 15

Sponsored by The New Mobilization Committee to End the War in Vietnam

Room 900, 1029 Vermont Ave., N.W., Washington, D.C. 20005

Phone: (202) 737-4600

FOR LOCAL INFORMATION, CONTACT:

Transcription in the FRAME record, read from a 640 px Library of Congress scan; the ZIP code and telephone number are uncertain readings. Full record at propagandaarchive.org.

## Who made it

The sponsor line names the New Mobilization Committee to End the War in Vietnam, with a Washington office address. The archive treats it as openly sourced. It is a private group calling citizens to assemble in the capital and petition their government, which is about as plain a use of the First Amendment as a poster can make.

## How to read it

The question in the headline cannot be answered with a number, and it is not meant to be. It assumes that more deaths are coming if policy does not change, and it puts the burden on the reader to imagine them. The children in the photograph are not identified and are not said to be victims of anything. They stand in for the future.

FRAME files the sheet under transfer. The organizers called a political demonstration a memorial, and the word brings with it the hush and respect people give to the dead. That does not make the march dishonest. Mourning the war dead and opposing the war can be the same act. It does mean the poster asks for reverence first and leaves the policy argument somewhere else.

The same year, Young Americans for Freedom answered the movement's symbol with "Tell it to Hanoi". Two years later the New York Committee to Help Unsell the War used a gravestone to the same end. All three were private speech, with no government sponsor named, which is the condition that let Americans argue the war out in public.

## Sources

- FRAME object record, How many more must die? March Against Death: A Vietnam memorial, 1969. Issuer: New Mobilization Committee to End the War in Vietnam (Washington, D.C.).

- Library of Congress, Prints and Photographs Division, item 2017649116, retrieved by the archive 2 October 2026. Rights as recorded: U.S. publication without copyright notice; no known restrictions on publication.

Canonical: https://americanpropaganda.org/collection/new-mobe-how-many-more-must-die-march-against-death-1969/