# Rationing Safeguards Your Share (1942), the OPA's case for coupons

Rationing safeguards your share is a 1942 landscape poster of the Office of Price Administration. A woman in a suit holds an empty shopping basket beside a photograph of stocked grocery shelves, under four words promising that rationing protects each household's portion (NAID 515277).

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      Rationing safeguards your share

      Rationing Safeguards Your Share (1942), the OPA's case for coupons
      A 1942 Office of Price Administration poster pairs an empty basket and full grocery shelves with the line "Rationing safeguards your share." NAID 515277.

## Techniques named on the archive record

Glittering generalitiesTransfer
      Date1942Made byOffice of Price AdministrationMediumPosterCountryUnited StatesRegimeRoosevelt AdministrationNARANAID 515277; Record Group 44SourceIdentified Openly sourced: the speaker is who they say they areSourceU.S. National Archives and Records Administration, Record Group 44, World War II Posters , retrieved October 4, 2026SourcePublic domain (U.S. government work) Office of Price Administration. National Archives and Records Administration, RG 44, 44-PA-1612 (NAID 515277).
      Object, image, and catalog record from the FRAME archive. Text on this page is CC BY 4.0. Image rights are as the archive records.

      Full record at propagandaarchive.org

  Rationing safeguards your share is a 1942 landscape poster of the Office of Price Administration. A woman in a suit holds an empty shopping basket beside a photograph of stocked grocery shelves, under four words promising that rationing protects each household's portion (NAID 515277).

## What the sheet prints

The sheet is wider than it is tall. On one side stands a woman dressed for town, holding a basket with nothing in it. On the other is a photograph of grocery shelves, full. Between them, white letters on red stripes give the message, and the agency's name sits below.

RATIONING

SAFEGUARDS

YOUR

SHARE

Office of Price Administration

U. S. GOVERNMENT PRINTING OFFICE : 1942—O—455734

Transcription in the FRAME record. Full record at propagandaarchive.org. NAID 515277, local id 44-PA-1612.

## Who issued it

The Office of Price Administration is named on the sheet. It was the federal agency that set price ceilings and ran consumer rationing, and in this pool of 1942 records it also issued a rent-control notice for Kitsap County and instructions for service-station attendants. The archive holds this poster in Record Group 44. No artist is named.

## How to read it

Most home-front posters asked. This one explains a rule that did not ask. Rationing was compulsory: a household could not buy a rationed good beyond its allotment, whatever it was willing to pay. The poster's task is to present that limit as a protection rather than a restriction.

There is a real argument behind the slogan. In a shortage, the alternative to rationing is that price and hoarding decide who eats, and the family that shops late gets less. A fixed share answers that.

The libertarian reading still applies to how the case is made. "Safeguards" is a promise, not a figure; the sheet does not say what the share was, who set it, or how a citizen could contest it. The full shelves are offered as proof that supply exists, which is the very thing a shortage poster cannot easily show. A citizen in 1942 could support rationing and still want those questions answered in public.

For voluntary appeals tied to the same shortages, see America Needs Your Scrap Rubber and Save Your Cans. The OWI domestic branch study covers the office that coordinated much of this messaging. Where rationing sat among the war offices, from the Office of War Information to the Office of Censorship, is laid out in the Roosevelt administration essay.

## Sources

- FRAME object record, Rationing safeguards your share, 1942. Office of Price Administration. Rights as recorded: public domain (U.S. government work).

- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, 44-PA-1612, NAID 515277, retrieved by the archive 4 October 2026.

Canonical: https://americanpropaganda.org/collection/rationing-safeguards-your-share-opa-1942/