# American Propaganda, identity

American Propaganda is the United States sibling of FRAME. The header mark is FRAME's wordmark, with the words American Propaganda set beside it.

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    American Propaganda, identity
    American Propaganda is the United States sibling of FRAME. The header mark is FRAME's wordmark, with the words American Propaganda set beside it.

The public name is American Propaganda. The host is americanpropaganda.org. The publisher of these essays is AXIA Enterprises. The catalog of objects and the image files are FRAME's, at propagandaarchive.org.

The header mark is the FRAME wordmark, used as the archive uses it, with the expansion line "American Propaganda" beside it. It is not a claim that this site is propagandaarchive.org. Color and type follow the archive's page chrome so a reader can see the family resemblance. Poster art is not part of the identity system and is not stored in this repository.

## Design tokens

Read this block programmatically. The build reads the colors, font stacks, and sizes from the site stylesheet, so this block cannot drift from what the pages use.

```yaml
name: American Propaganda
url: https://americanpropaganda.org/
updated: 2026-10-12
standard_followed: https://llmbestpractices.com
owner: FRAME
fonts:
  heading: "Inter"
  body: "Inter"
  code: "IBM Plex Mono"
  source: "System-installed only; the site downloads no web fonts"
type_scale:
  h1: clamp(2rem, 4.5vw, 3.1rem)
  h2: 1.55rem
  h3: 1.2rem
  body: 1.125rem
colors:
  light:
    paper: "#f7f5f0"
    paper-2: "#efece4"
    mount: "#d9d9d6"
    ink: "#0b0b0b"
    ink-2: "#4a4a4a"
    muted: "#6f6f6f"
    rule: "#dcdad4"
    accent: "#c8102e"
    logo-red: "#e30613"
    accent-ink: "#ffffff"
    gray-badge: "#4a4a4a"
  dark:
    paper: "#0b0b0b"
    paper-2: "#161615"
    mount: "#262625"
    ink: "#f7f5f0"
    ink-2: "#d9d9d6"
    muted: "#9a9a98"
    rule: "#2e2e2c"
    accent: "#e14a5f"
    logo-red: "#e30613"
    accent-ink: "#0b0b0b"
    gray-badge: "#9a9a98"
logo: https://americanpropaganda.org/static/wordmark.svg
favicon: https://americanpropaganda.org/static/favicon.svg
favicon_ico: https://americanpropaganda.org/favicon.ico
apple_touch_icon: https://americanpropaganda.org/static/apple-touch-icon.png
og_image: https://propagandaarchive.org/static/generated/share-default.jpg
```

## Logo

The mark is FRAME's wordmark: the word FRAME between four corner brackets. On the page the brackets take --logo-red and the letters take --ink, so the letters turn light in dark mode. The site name sits beside the mark as a small uppercase expansion line, "American Propaganda", set in the body sans. Do not recolor the brackets, stretch the mark, or set the word in another face. The archive's separate full lockups are not copied here; they are on propagandaarchive.org.

- Download wordmark, SVG

## Favicon

Every page declares the SVG icon with <link rel="icon" type="image/svg+xml"> and a 180 x 180 PNG as the Apple touch icon. The web manifest lists the SVG and 192 and 512 pixel PNGs. The build also writes /favicon.ico for clients that request it by path.

- Download favicon, SVG

- Download favicon, ICO

- Download Apple touch icon, PNG, 180 x 180

## Color palette

The site follows the reader's system preference, and the header toggle can override it. --accent is the one interface accent; --logo-red is reserved for the wordmark brackets.

### Light mode

SwatchTokenValueUse--paper#f7f5f0Page background--paper-2#efece4Raised panels, image mats--mount#d9d9d6Content-note and card mounts--ink#0b0b0bBody text, headings, wordmark letters--ink-2#4a4a4aSecondary text--muted#6f6f6fLabels, metadata--rule#dcdad4Borders, dividers--accent#c8102eLink underline, buttons, focus ring--logo-red#e30613Wordmark brackets--accent-ink#ffffffText on accent buttons--gray-badge#4a4a4aNeutral badges

### Dark mode

SwatchTokenValueUse--paper#0b0b0bPage background--paper-2#161615Raised panels, image mats--mount#262625Content-note and card mounts--ink#f7f5f0Body text, headings, wordmark letters--ink-2#d9d9d6Secondary text--muted#9a9a98Labels, metadata--rule#2e2e2cBorders, dividers--accent#e14a5fLink underline, buttons, focus ring--logo-red#e30613Wordmark brackets--accent-ink#0b0b0bText on accent buttons--gray-badge#9a9a98Neutral badges

## Typography

One sans stack carries headings and body; a monospace stack carries code and some labels. The first family in each stack is used when it is installed on the reader's device. The site downloads no web fonts, so it makes no request to a font host. Headings are set at normal weight; buttons and labels use 600.

RoleStackSpecimenHeadings and body"Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", system-ui, "Helvetica Neue", Arial, sans-serifWhat did the appeal demand of a free people?Code and labels"IBM Plex Mono", ui-monospace, SFMono-Regular, Menlo, Consolas, "Liberation Mono", monospacepython3 site/build.py
ElementSizeh1clamp(2rem, 4.5vw, 3.1rem)h21.55remh31.2rembody1.125rem

## Media assets

Every file below is served from this domain except the default social image, which the archive serves. Per-page social images are the archive illustrations each page names in its og:image tag.

AssetFormatSizeDownloadWordmark (FRAME mark), header logoSVGvector, 369 x 160 viewBoxwordmark.svgFaviconSVGvector, 32 x 32 viewBoxfavicon.svgFaviconICO (PNG inside)192 x 192favicon.icoApple touch iconPNG180 x 180apple-touch-icon.pngApp iconPNG192 x 192icon-192.pngApp iconPNG512 x 512icon-512.pngDefault social image (served by the archive)JPEG1200 x 630share-default.jpg
This page follows the LLM-discoverability standard at https://llmbestpractices.com.

Canonical: https://americanpropaganda.org/identity/