# US Vietnam War posters and leaflets, 1954–1975

This gallery collects 42 records from the FRAME snapshot made between 1954 and 1973 that were either issued or filed by a US government office for audiences in Vietnam, or printed by private American groups arguing about the war at home. Cards run in date order and show the identifier the archive records.

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  US Vietnam War posters and leaflets, 1954–1975
  This gallery collects 42 records from the FRAME snapshot made between 1954 and 1973 that were either issued or filed by a US government office for audiences in Vietnam, or printed by private American groups arguing about the war at home. Cards run in date order and show the identifier the archive records.

The grid mixes two kinds of speaker on purpose, because the period did. Most of the official sheets are in Vietnamese. They come from the U.S. Information Agency poster series for Asia (1954–1957 and 1964), the Psychological Warfare Posters series that the National Archives credits to the Joint U.S. Public Affairs Office (JUSPAO), and leaflets credited to JUSPAO, MACV-SOG, the U.S. Army, and a U.S. Marine unit. The private sheets are in English and come from the Library of Congress: student committees, the Mothers' Crusade, Young Americans for Freedom, the New Mobilization and Student Mobilization committees, the United States Servicemen's Fund, the Committee to Help Unsell the War, the Socialist Workers Party campaign, Students for a Democratic Society, and Voices in Vital America.

The anti-Nazi gallery on this site leaves out foreign-language sheets. This one cannot, because what the US government said to Vietnamese is half its subject. It still leaves out sheets that the records credit only to the South Vietnamese government or to provincial offices, even when the National Archives files them in the same series. Every card here names an American office or an American group in the maker line, or sits in a series the archive credits to one. Where an official sheet prints no American name, the card is still here, and the essay page says so.

Where this site has an essay, the card opens it. Otherwise it opens the FRAME record. If the line under the title says "no primary id in the snapshot," the record gives no NARA number, and none is supplied here. Translations on the essay pages are FRAME's machine renderings unless the page says otherwise.

The 1964 Gulf of Tonkin photograph and the 1965 Defense Department film still are in the grid because they are the government's words to Americans. The Pentagon Papers are not, because no record in the archive snapshot covers them. North Vietnamese and National Liberation Front posters are outside this site's scope. The parent page is US Vietnam War messaging, 1954–1975.

  United StatesCome South poster, map split at 17th parallel (Vietnamese poster distributed in Saigon)August 5, 1954 · NAID 6949142; Record Group 306United StatesOperation Freedom poster No. 2: Di-cư vào Nam là chọn Tự-Do (Migrating south is choosing freedom; Vietnamese poster distributed in Saigon)September 22, 1954 · NAID 6949143; Record Group 306United StatesOperation Freedom small poster 224a: medical care aboard ship (Vietnamese poster distributed in Saigon)August 26, 1954 · NAID 6949136; Record Group 306United StatesCommunism Means Terrorism, Vietnamese (poster distributed in Saigon)September 15, 1954 · NAID 6948996; Record Group 306United StatesMeaning of Compulsory Service poster 222 (Vietnamese poster distributed in Saigon)May 24, 1957 · NAID 6949134; Record Group 306United StatesNêu cao ý chí bất khuất (Uphold the Unyielding Will), Sacred Sword of the Patriots League leaflet with Le Loi1964 · no primary id in the snapshotUnited StatesTại sao Mao Chủ tịch lại cười (Why Is Chairman Mao Laughing), Sacred Sword of the Patriots League leaflet1964 · no primary id in the snapshotUnited StatesTiếng Gọi Chiêu Hồi poster, PPB-365: Choose Freedom (Vietnamese, Saigon)July 29, 1964 · NAID 6949290; Record Group 306United StatesPresident Johnson's Gulf of Tonkin 'Midnight Address'August 4, 1964 · no primary id in the snapshotUnited StatesWhy Vietnam? (Department of Defense film)1965 · no primary id in the snapshotUnited StatesWhy Vietnam (USIS London pamphlet)October 1965 · no primary id in the snapshotUnited StatesTại sao người Mỹ đã đến Việt-Nam? (Why Have Americans Come to Vietnam?)1965 · NAID 561393United StatesNhững người Mỹ tới đây là bạn. Chúng ta hãy hợp tác với họ (Americans Come as Friends. Let's Cooperate With Them)1965 · NAID 561393United StatesMột chiến sĩ trong trận giặc chống nghèo (A Soldier in the War Against Poverty)1965 · NAID 561393United StatesWhat Does Chieu Hoi Really Mean?1965 · NAID 561393United StatesThey're the reason we're in Vietnam1965 · no primary id in the snapshotUnited StatesThủy Quân Lục Chiến Mỹ có mặt tại đây để giúp đỡ đồng bào (U.S. Marines Are Here to Help the Villagers)1966 · no primary id in the snapshotUnited StatesDemoralization Leaflet 26: Gạo Bắc Việt (North Vietnamese Rice) cartoon1966 · no primary id in the snapshotUnited StatesMột đề nghị hòa bình (A Proposal for Peace)1966 · NAID 561393United StatesThese Will Not Be Aimed at Free Vietnamese (Captured Viet Cong Arms Ship)1966 · NAID 561393United StatesWhy should we help communists kill Americans?1966 · no primary id in the snapshotUnited StatesGiấy thông-hành (Safe-Conduct Pass, seven-flag version)1967 · no primary id in the snapshotUnited StatesViệt-Cộng hãy coi chừng!! (Viet Cong Beware!)1967 · NAID 305342United StatesThe People's Answer to an Atrocity (Phản ứng của nhân dân đối với hành-động sát nhân của bọn Việt-Cộng)1967 · NAID 561393United StatesArmy Officer Candidate School prepares you for leadership like no other school can (US Army recruiting poster)1968 · no primary id in the snapshotUnited StatesTrung-tướng Trần-Độ: sống tại miền Bắc, chết tại miền Nam (Lieutenant General Trần Độ, Alive in the North, Dead in the South), leaflet No. 24481968 · no primary id in the snapshotUnited StatesLiberated by the Viet Cong1968 · no primary id in the snapshotUnited StatesHow many more must die? March Against Death: A Vietnam memorial1969 · no primary id in the snapshotUnited StatesTell it to Hanoi1969 · no primary id in the snapshotUnited StatesDove stabbed by a hammer and sickle1969 · no primary id in the snapshotUnited StatesReturn Trip to Earth1969 · NAID 561393United StatesVietnam, Cambodia, Kent, Augusta and Jackson: Memorial Day march1970 · no primary id in the snapshotUnited StatesSon Chan Valley, Vietnam: I'm sorry sir, but my men refuse to go1970 · no primary id in the snapshotUnited StatesLàm sao "Chiếu cố Miền Nam" (How Can You "Look After the South"), Lam Son 719 leaflet on the Ho Chi Minh Trail1971 · no primary id in the snapshotUnited StatesSSPL Membership Card (Chứng minh thư), Sacred Sword of the Patriots League Southern Committee1971 · no primary id in the snapshotUnited StatesThe Vietnam War, December 31, 1971: may it rest in peace1971 · no primary id in the snapshotUnited StatesGive us this day... our sons: December 31, 19711971 · no primary id in the snapshotUnited StatesI am against...: Help Unsell the War congressional cut-out1971 · no primary id in the snapshotUnited StatesTwo more casualties of Viet Nam: is it worth it?1971 · no primary id in the snapshotUnited StatesFrom 1965 to 1971 the Democrats and the Republicans dropped more than 6 million tons of bombs1972 · no primary id in the snapshotUnited StatesU.S. out of S.E. Asia now! Stop racism! Inauguration Day, Jan. 20, Washington, D.C.1973 · no primary id in the snapshotUnited StatesWanted: information on over 1300 men missing in action1973 · no primary id in the snapshot

Canonical: https://americanpropaganda.org/topics/vietnam-war-messaging/posters/