Illustration: a pre-1914 imperial intelligence-dossier collage of colonial telegraph logs, sepia field photography and empire maps.

Case studies

Hearst and Pulitzer sold a war the pictures could not prove

Illustration, not an archive object

What it said

The loudest sentence in the legend is the one the archive marks unverified. James Creelman's 1901 memoir says Frederic Remington cabled that there would be no war and William Randolph Hearst answered, "You furnish the pictures and I'll furnish the war." No telegram has been produced. Remington did not confirm it. Hearst denied sending it. It is not a fact on this page. It is a story about a story.

What did run is plainer. On 12 February 1897 the New York Journal printed Richard Harding Davis's report that Spanish officials had searched three Cuban women on the U.S. steamer Olivette, under the headline "Does Our Flag Protect Women?", with a Remington drawing of a naked woman surrounded by male officers. Remington was not there. One of the women, Clemencia Arango, told the World that a woman had searched them in a cabin. Davis wrote that his dispatch had not said men did the searching. The drawing had.

Who made it and why

Cuban insurgents rose against Spanish rule on 24 February 1895 and ordered the sugar harvest stopped. In the autumn of 1895 Hearst bought the Journal and priced it at one cent against Pulitzer's World. By early 1897 Ervin Wardman of the New York Press was calling the style "yellow journalism," after the Yellow Kid comic both papers ran. The motive was circulation. Cuba was the story that sold.

General Valeriano Weyler, sent as captain-general, ordered rural Cubans in Pinar del Río into fortified towns on 21 October 1896, later extended east. Food and sanitation failed. Contemporary American death figures ran to 400,000 or more. John Lawrence Tone's archival study (2006) puts deaths at roughly 155,000 to 170,000, about a tenth of the island. The dailies called Weyler "Butcher." The reconcentration was a real policy and a real disaster. The nickname was the paper's.

What it got right or wrong

Right: Spanish policy in Cuba was brutal, and American readers were not wrong to be angry. Wrong: the Olivette drawing, which showed a search the reporter had not described and the passenger contradicted. Wrong again, as proof: treating the Maine's destruction on 15 February 1898 as a solved Spanish crime. The explosion was real. The cause was not established on the front page that demanded revenge. A private press can be right about a famine and reckless about a battleship in the same month. Both happened.

The unverified Hearst telegram should not be used, even against Hearst. The documented issues of the Journal are enough.

Private papers may be loud and unfair

These were private papers. The First Amendment exists so they can be unfair, loud, and commercially vile without a ministry of information. The remedy for the Olivette drawing was the World's interview with Arango, not a censor. That is the system working.

The constitutional stake is what happens next. A declaration of war is a congressional act, not a headline. McKinley and Congress took the country into war with Spain in 1898. They were entitled to read the papers and not entitled to treat a cartoon as a finding of fact. The libertarian reading defends the press's right to have been wrong and the public's duty not to let a penny paper write the declaration. Empire was the further choice: the Philippines were not the Maine. That choice is the next case study, and it was worse than the comics.

Its legacy

"Yellow journalism" remains the insult, and it is fair as a description of method: huge type, a drawing that goes past the dispatch, a villain's nickname, a ship as a slogan. It is not fair as a theory that Hearst alone caused the war. Causes include Cuban independence, Spanish policy, the explosion, and politicians who wanted a result. The papers raised the temperature. They did not hold the war power. Article I did.

Sources

  • FRAME case study "Remember the Maine: the yellow press and Spain, 1895-1898," for the dates, the Olivette episode, Wardman's phrase, Weyler's order, the death-toll range (contemporary figures and Tone 2006), and the status of the Creelman telegram.