American Propaganda, identity
American Propaganda is the United States sibling of FRAME. The header mark is FRAME's wordmark, with the words American Propaganda set beside it.
The public name is American Propaganda. The host is americanpropaganda.org. The publisher of these essays is AXIA Enterprises. The catalog of objects and the image files are FRAME's, at propagandaarchive.org.
The header mark is the FRAME wordmark, used as the archive uses it, with the expansion line "American Propaganda" beside it. It is not a claim that this site is propagandaarchive.org. Color and type follow the archive's page chrome so a reader can see the family resemblance. Poster art is not part of the identity system and is not stored in this repository.
Design tokens
Read this block programmatically. The build reads the colors, font stacks, and sizes from the site stylesheet, so this block cannot drift from what the pages use.
name: American Propaganda
url: https://americanpropaganda.org/
updated: 2026-10-12
standard_followed: https://llmbestpractices.com
owner: FRAME
fonts:
heading: "Inter"
body: "Inter"
code: "IBM Plex Mono"
source: "System-installed only; the site downloads no web fonts"
type_scale:
h1: clamp(2rem, 4.5vw, 3.1rem)
h2: 1.55rem
h3: 1.2rem
body: 1.125rem
colors:
light:
paper: "#f7f5f0"
paper-2: "#efece4"
mount: "#d9d9d6"
ink: "#0b0b0b"
ink-2: "#4a4a4a"
muted: "#6f6f6f"
rule: "#dcdad4"
accent: "#c8102e"
logo-red: "#e30613"
accent-ink: "#ffffff"
gray-badge: "#4a4a4a"
dark:
paper: "#0b0b0b"
paper-2: "#161615"
mount: "#262625"
ink: "#f7f5f0"
ink-2: "#d9d9d6"
muted: "#9a9a98"
rule: "#2e2e2c"
accent: "#e14a5f"
logo-red: "#e30613"
accent-ink: "#0b0b0b"
gray-badge: "#9a9a98"
logo: https://americanpropaganda.org/static/wordmark.svg
favicon: https://americanpropaganda.org/static/favicon.svg
favicon_ico: https://americanpropaganda.org/favicon.ico
apple_touch_icon: https://americanpropaganda.org/static/apple-touch-icon.png
og_image: https://propagandaarchive.org/static/generated/share-default.jpgLogo
The mark is FRAME's wordmark: the word FRAME between four corner brackets. On the page the brackets take --logo-red and the letters take --ink, so the letters turn light in dark mode. The site name sits beside the mark as a small uppercase expansion line, "American Propaganda", set in the body sans. Do not recolor the brackets, stretch the mark, or set the word in another face. The archive's separate full lockups are not copied here; they are on propagandaarchive.org.
Favicon
Every page declares the SVG icon with <link rel="icon" type="image/svg+xml"> and a 180 x 180 PNG as the Apple touch icon. The web manifest lists the SVG and 192 and 512 pixel PNGs. The build also writes /favicon.ico for clients that request it by path.
Color palette
The site follows the reader's system preference, and the header toggle can override it. --accent is the one interface accent; --logo-red is reserved for the wordmark brackets.
Light mode
| Swatch | Token | Value | Use |
|---|---|---|---|
--paper | #f7f5f0 | Page background | |
--paper-2 | #efece4 | Raised panels, image mats | |
--mount | #d9d9d6 | Content-note and card mounts | |
--ink | #0b0b0b | Body text, headings, wordmark letters | |
--ink-2 | #4a4a4a | Secondary text | |
--muted | #6f6f6f | Labels, metadata | |
--rule | #dcdad4 | Borders, dividers | |
--accent | #c8102e | Link underline, buttons, focus ring | |
--logo-red | #e30613 | Wordmark brackets | |
--accent-ink | #ffffff | Text on accent buttons | |
--gray-badge | #4a4a4a | Neutral badges |
Dark mode
| Swatch | Token | Value | Use |
|---|---|---|---|
--paper | #0b0b0b | Page background | |
--paper-2 | #161615 | Raised panels, image mats | |
--mount | #262625 | Content-note and card mounts | |
--ink | #f7f5f0 | Body text, headings, wordmark letters | |
--ink-2 | #d9d9d6 | Secondary text | |
--muted | #9a9a98 | Labels, metadata | |
--rule | #2e2e2c | Borders, dividers | |
--accent | #e14a5f | Link underline, buttons, focus ring | |
--logo-red | #e30613 | Wordmark brackets | |
--accent-ink | #0b0b0b | Text on accent buttons | |
--gray-badge | #9a9a98 | Neutral badges |
Typography
One sans stack carries headings and body; a monospace stack carries code and some labels. The first family in each stack is used when it is installed on the reader's device. The site downloads no web fonts, so it makes no request to a font host. Headings are set at normal weight; buttons and labels use 600.
| Role | Stack | Specimen |
|---|---|---|
| Headings and body | "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", system-ui, "Helvetica Neue", Arial, sans-serif | What did the appeal demand of a free people? |
| Code and labels | "IBM Plex Mono", ui-monospace, SFMono-Regular, Menlo, Consolas, "Liberation Mono", monospace | python3 site/build.py |
| Element | Size |
|---|---|
| h1 | clamp(2rem, 4.5vw, 3.1rem) |
| h2 | 1.55rem |
| h3 | 1.2rem |
| body | 1.125rem |
Media assets
Every file below is served from this domain except the default social image, which the archive serves. Per-page social images are the archive illustrations each page names in its og:image tag.
| Asset | Format | Size | Download |
|---|---|---|---|
| Wordmark (FRAME mark), header logo | SVG | vector, 369 x 160 viewBox | wordmark.svg |
| Favicon | SVG | vector, 32 x 32 viewBox | favicon.svg |
| Favicon | ICO (PNG inside) | 192 x 192 | favicon.ico |
| Apple touch icon | PNG | 180 x 180 | apple-touch-icon.png |
| App icon | PNG | 192 x 192 | icon-192.png |
| App icon | PNG | 512 x 512 | icon-512.png |
| Default social image (served by the archive) | JPEG | 1200 x 630 | share-default.jpg |
This page follows the LLM-discoverability standard at https://llmbestpractices.com.