The Black Stork, 1917 US advertisement: A 1917 U.S. newspaper advertisement for The Black Stork, a film in which surgeon

The Black Stork (cinema advertisement)

The Black Stork (1917), an Oliver Theater advertisement for a eugenics film

A 1917 Oliver Theater ad for The Black Stork features Dr. Harry J. Haiselden, who "refuses to operate" on newborns the ad calls defective. Content note

Techniques named on the archive record

Glittering generalitiesTransferTestimonialFear appeal
Date
November 1917
Made by
Oliver Theater, advertising the film The Black Stork starring Chicago surgeon Harry J. Haiselden
Medium
Advertisement
Country
United States
Regime
Wilson Administration
Source
Identified Openly sourced: the speaker is who they say they are
Source
Wikimedia Commons , retrieved September 27, 2026
Source
Public domain (U.S. publication before 1930)

Object, image, and catalog record from the FRAME archive. Text on this page is CC BY 4.0. Image rights are as the archive records.

Full record at propagandaarchive.org

A November 1917 Oliver Theater newspaper advertisement promotes The Black Stork, a film in which Chicago surgeon Harry J. Haiselden, who the ad says refuses to operate on "hopelessly deformed, defective infants at their birth," appears in a leading role.

What the ad prints

Content note: the advertisement promotes letting disabled newborns die and uses the words "deformed" and "defective" for them. It is quoted so the claim can be judged in its own words.

THE OLIVER THEATER

Two Days and Matinees Beginning Nov. 13th

For Humanity's Sake / THE SEX PROBLEM OF TODAY

THE BLACK STORK

[...]

"Every Child has a Right to be Well Born" BUT Thousands and Thousands are Not. WHY?

If you see "THE BLACK STORK" you will know. DR. HARRY J. HAISELDEN, the noted Chicago surgeon, who refuses to operate on hopelessly deformed, defective infants at their birth, and thereupon lets an inheritance of woe and suffering, appears in one of the leading roles, and is supported by an exceptionally strong cast.

FOR THE SAKE OF YOUR CHILDREN AND ALL FUTURE GENERATIONS, SEE THIS PICTURE.

Admission 10c & 15c Plus War Tax

[...]

Matinees With Lecture and Slides—For Ladies Only

Who made it

The Oliver Theater placed the ad for a two-day run beginning November 13; the FRAME record dates it November 1917 and gives it as public domain via Wikimedia Commons. It names no city for the theater. The film's selling point is Haiselden himself, a practicing surgeon appearing on screen.

What it gets wrong

The ad borrows the language of rights to argue against a right. "Every child has a right to be well born" sounds like a promise to children. In the next lines it becomes a reason to let some of them die, on a doctor's judgment, at birth. The "inheritance of woe and suffering" is the eugenic claim that disability is a hereditary burden the community should stop, and the newborn is the one who pays for that theory.

That was wrong. A child born with a disability is a person with the same claim on life and medical care as any other, and a doctor deciding otherwise does not become right by putting it in a film. The ad's other moves, "for humanity's sake," "all future generations," and the ladies-only lecture with slides, dress a death sentence as science and public service.

The record shows a private theater and a private physician, not a government office. That matters for who is responsible, and it is a reminder that the push to sort people by fitness came from respectable professionals and paying audiences, not only from officials. The archive's posters from the same war, such as The Greatest Mother in the World, used the image of care for the wounded. This sheet used the image of care to sell its opposite. The eugenics case study discusses this film and its Oliver Theater advertisement alongside the fitter-family contests and the sterilization laws.

Sources

  • FRAME object record, The Black Stork (cinema advertisement), November 1917. Oliver Theater, advertising the film starring Dr. Harry J. Haiselden.
  • Wikimedia Commons, retrieved by the archive 27 September 2026. Rights as recorded: public domain (U.S. publication before 1930).