National unity means ultimate victory!, 1942 US poster: Bank-sponsored home-front sheet

National unity means ultimate victory!

National Unity Means Ultimate Victory! (1942), a Minnesota bank's twelve-point program

A 1942 Minnesota bank sheet puts Roosevelt over a twelve-point victory program: obey rationing, refrain from destructive criticism, trust the government.

Techniques named on the archive record

TestimonialTransferGlittering generalities
Date
1942
Made by
The First National Bank, Elk River, Minnesota (sponsor); portrait signed J. J. Woolf
Medium
Poster
Country
United States
Regime
Roosevelt Administration
NARA
NAID 515046; Record Group 44
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Posters , retrieved October 4, 2026
Source
Public domain (U.S. government work) The First National Bank, Elk River, Minnesota. National Archives and Records Administration, RG 44, 44-PA-1387 (NAID 515046).

Object, image, and catalog record from the FRAME archive. Text on this page is CC BY 4.0. Image rights are as the archive records.

Full record at propagandaarchive.org

A 1942 sheet contributed by the First National Bank of Elk River, Minnesota, sets a portrait of Franklin D. Roosevelt over a twelve-point "Victory Program for All Americans" that runs from war bonds and rationing compliance to "Refrain from All DESTRUCTIVE Criticism" and "Have Full Confidence in the Government" (NAID 515046).

Portrait and program

A painted Roosevelt sits with folded arms at a desk before the flag, captioned "OUR PRESIDENT." Below him is a passage from his radio address of 9 December 1941, then a list of twelve duties in two columns, one to a line, and at the foot the bank that paid for the sheet.

[...] in representing our cause, we represent theirs as well -- our hope and their hope for liberty under God.

PRESIDENT FRANKLIN D. ROOSEVELT—In his radio address to the Nation on Dec. 9, 1941.

A Victory Program for All Americans!

Work For, Pray For, Believe in Victory

Buy United States War Bonds and Stamps

Support the Red Cross and the U. S. O.

Be Active in the Local Defense Program

Conserve Everything Needed for Victory

Comply With Every Rationing Regulation

Keep in Touch With the Boys in Service

Repeat Nothing the Enemy Wants to Know

Do Not Spread Any Unconfirmed Reports

Be Loyal to All of the United Nations

Refrain from All DESTRUCTIVE Criticism

Have Full Confidence in the Government

NATIONAL UNITY MEANS ULTIMATE VICTORY!

CONTRIBUTED TO THE CAUSE OF NATIONAL UNITY IN THE AMERICAN WAR EFFORT BY THE FIRST NATIONAL BANK ELK RIVER, MINNESOTA

Who paid for it

The sheet names its contributor: the First National Bank of Elk River, Minnesota, and the transcription records a Federal Deposit Insurance Corporation member seal on the sheet. The portrait is signed J. J. Woolf with a copyright mark. No federal agency is named. The archive's rights line nonetheless records it as a U.S. government work; the sheet itself credits only the bank. The National Archives holds it in Record Group 44, World War II Posters, 44-PA-1387 (NAID 515046). FRAME tags testimonial, transfer and glittering generalities.

Reading the twelve lines

This is private speech. A country bank chose to print a list of what it thought citizens owed the war effort, and it had every right to. That is worth saying first, because the list itself is less careful about other people's rights.

The twelve lines are not one kind of thing. Some are requests anyone could take or leave: pray, write to the boys, give to the Red Cross. One points to law: "Comply With Every Rationing Regulation," and rationing regulations carried penalties. Two concern security and rumor, the territory of the newspaper rumor clinics. The last two ask for something different, a state of mind: no destructive criticism, and full confidence in the government.

Those two lines are the ones a republic should read twice. Criticism of the government in wartime, destructive or not, is the speech the First Amendment exists to protect, and a citizen's confidence is something a government earns, not something its supporters can assign. The sheet's capital letters on DESTRUCTIVE suggest its authors meant to leave room for criticism of another kind; give them that. The list still files rationing compliance, a legal duty, beside full confidence in the government, which no law could require, and asks for both in the same type.

The same Roosevelt years on this site include elections won against most editorial pages and the reading of private mail at the border; the Roosevelt administration essay sets the two side by side. Government sheets on rationing itself are on the rationing and price control hub.

Sources

  • FRAME object record, National unity means ultimate victory!, 1942. The First National Bank, Elk River, Minnesota (sponsor); portrait signed J. J. Woolf. Rights as recorded: public domain (U.S. government work).
  • U.S. National Archives and Records Administration, Record Group 44, World War II Posters, 44-PA-1387, NAID 515046, retrieved by the archive 4 October 2026.